Meaning of BEHAVIOUR MODIFICATION

Meaning of BEHAVIOUR MODIFICATION:

This denotes a variety of techniques for the deliberate reshaping of human behaviour based on structured learning. One such is systematic desensitisation: the treatment of phobias by gradually introducing the sufferer to the feared object in a controlled setting. Another is the token economy favoured by some mental hospitals, schools and other institutions. Individuals are awarded tokens when they perform some desired action (such as getting dressed or tidying up) and accumulated tokens are exchanged for rewards such as special meals or a day out. A third form of behaviour modification is aversion therapy, which works by negative reinforcement. An example is the implanting a chemical in the stomachs of alcoholics which causes vomiting when alcohol is drunk.